Good wayfinding and signage design add meaning and value to a place; they create a sense of place and provide a refined, memorable, and comfortable experience that connects visitors to their destinations, public spaces, retail, and amenities in an intuitive manner. I have been fortunate to have worked with teams that share this belief.

In all of the wayfinding and signage projects, my role was to lead the research and strategy phase, and then to work with the aesthetic design team and the production team to ensure that the strategy gets implemented faithfully.